Northland is a violin rental company whose customers are teachers and parents. My client’s instructions for the logo were to make it feel Norway/Old World/Viking-esque. To me that evoked images of a flag which I combined with an old-world/hand-hewn looking font for “Northland” and contrasting traditional serif font for “Violins” because orchestral music is steeped in tradition and making that connection in the logo conveys sense of a time-tested old-world business.
My goal for the website design was to create a colorfully fun, established and trustable presence. At the customer’s request, I also made it very easy to start the rental process above the fold in the first row. I also added Rent Now Links and buttons throughout the site to make it as easy as possible to get started.
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