Swordtail Wi-Fi was my first packaging project and I wanted to knock it out of the park. So, the first thing I did was to go to The Guitar Center (GC) to see level of design used on existing musical device packaging so I could make this one stand out on store shelves. Surprisingly, the packaging design I saw at GC wasn’t that strong. I still wanted to push our design over the top, so I studio shot each unit then Photoshopped in a purple (their corporate color) background.
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