TO ME...

Man running with mouse in his hand

Design is a sport

I know not everyone relates to this, but the rush I feel pushing to create my best designs reminds me of the feeling I get during a long run or challenging mountain bike ride. Every new design project starts with discipline, process, and belief. Then, as the idea takes shape and comes alive, I feel the same endorphin rush I get from pushing through a great workout. When I’ve built that first solid rough and I hear myself say, “Push further. Make something better than anything you’ve done before and wow them,” I tap into the same “dig deep” energy that pushes me through a challenging workout. To me, this entire creative process feels like a sport: a challenge to push harder, improve, and see what I’m capable of creating. I love that.

Professional Background

I started out in the printing industry as a pressman for a company that catered to the high-end agencies in the Boulder/Denver area. The job was a blend of physical & technical demands combined with a hyper-focused commitement to faithfully reproducing the beautiful artwork with which we’d been entrusted. With the incredibly high standards and long hours, I learned the patience and grit it required to produce high-end production art. Through the submersion of printing sophisticated designs everyday, I also what would become the foundation for my understanding of layout, compositional balance, typography, color, and design. In addition, after leaving the pressroom, I was an outside sales representative/estimator/project manager/customer service person where I really enjoyed being the liasson between my customers and our production team.

Inspired by what I’d learned, I went back to school and got my degree in graphic design from the Art Institute of Colorado. I later returned to school for front-end web design (WordPress, Shopify, Slider Revolution, HTML and CSS) and studio photography. As a designer, I’ve designed and produced designs for print, web, social, trade shows and retail. As a photographer, I’ve shot local scenics for magazine ads, and also done quite a bit of product photography. In the past 7 years, I’ve been concurrently doing production design work because I like the fast-pace, the need for strong organization, and the requirement to know and practice numerous skills.

Most recently, I’ve just started to learn and integrate AI into my workflow which, just in a short-time, has been incredibly productive. I’m using Adobe FireFly at the moment because it produces legal artwork, has great capability and dovetails with the Adobe Suite.

MY SKILLS

Graphic Design

Production Design

Web Design
WordPress & Shopify

Product Photography

Professional Photo Retouching

HTML & CSS Coding

Offset Printing Expertise

Project Management & Sales

Primary Markets Served: Educational, Musical Equipment, Real Estate Home Improvement, Food, Counseling, B2B & B2C

WORKING STYLE

Analytical

Problem-Solver

Friendly & Easy-Going

Empathetic & Helpful Team Player

Detail Oriented

Dependable

Operate with Integrity

Seemless Transitioning Between Skillsets

Committed to Quality

Strong Work Ethic

DELIVERABLES DESIGNED

Social Media Ads

Websites (and coding)

Logos

Infographics

PowerPoint Decks

Corportate Collateral

Catalogs

Packaging

Vehicle Graphics

Exterior Signage

Product Photography

Tradeshow Materials

Email Campaigns

Primary Technology

Percentages spec’d below represent the approximate percentage of my career spent with these different technologies & skills.

Adobe Suite (Photoshop, Illustrator, Indesign, Acrobat, Bridge)100%
Microsoft Office (Word, PowerPoint, Excel)100%
Front-End Web Design (WordPress, Shopify, HTML & CSS)60%
G-Suite (Docs, Sheets, Slides, Gmail)40%
Studio Photography30%
AI (Firefly)1%

Above is the primary technology that I use, but I’ve also used many others…
After Effects, Distiller, Constant Contact, Vertical Response, Wix, Weebly, Magento, Dreamweaver, C-Panel, FileZilla, Slider Revolution, Google Inspect, Editor-X, WooCommerce, GitHub, Sublime Text, Slack, Zoom, Google Meet, Microsoft Teams, Monday.com, SmartSheets. I also regularly work on both Mac & PC platforms.